Interview of Mr Santosh Naik, MD &CEO, Disha Direct on Growing Trend of Second Homes and Investment Potential of Second Homes.

Why people going in for a second home become a trend today?

Second Home segment is growing at more than 100 % per year though the real estate market is at stagnant stage in most of the cities. More and more people are buying second homes today and with our last ten years experiences in this segment we have found following reasons why people buy second homes. The topmost reason is the aspiration to buy second homes. Every Individual would like to own second home as this is the symbol of his or her success. The second reason is they would like to spend quality time with their family on weekend and vacations. Investment is one of the important reasons for buying second homes as second homes give good appreciation to buyers. Some people buy second homes to nurture their hobbies like gardening, farming, tracking etc. also people buy second homes as their retirement homes. In last few years many good developers have entered in second home segment and offering quality products at various price bands. These homes are affordable for today’s middle class buyers as the finance options are available to buy these homes. This is one of the major reasons for second homes growth. The second homes prices are very rational where people find value for money for their investment. With growing economy and rising income of Indian customers I see 3 digit growths in second homes market in next few years.

Which are the second home destinations that have shown the strongest demand?

There are two types do destinations for second homes. The first type of destinations are Khandala, Lonavala, Alibaug where people are buying second homes for last few decades. Here the pricing are in the range of 1 crore to 5 crore due to high land costs and only rich people could afford these homes. In last few years we have seen few emerging destinations like Talegaon, Wada, Manor, Murbad, Shahapur where the pricing of second homes are very reasonable. Weat Disha Direct recognized the potential of these destinations long back and developed name projects in these areas. The response at these locations from middle and upper middle class segment is tremendous. In next couple of years we see good demand at destinations like Pali, Roha and Alibaug on Mumbai - Goa highway and Kamshet on Mumbai Pune road.

What is the price bandwidth of these second homes, across various segments?

There are various options available for all types of second homes and across customer segments. NA plots are available in the price band of 2 to 10 lacs depending on size and locations, Apartments are in the price segment of 12 ton 40 lacs, bungalows between 40 to 80 lacs and luxury Villas at 2 to 10 crores. So there is second home available whatever customer's budget and requirement is. These prices depend on destination, location, size of the units, amenities provided and developer’s reputation.

Which are the most important and the most essential amenities that must be provided to any buyer who is looking to book a second home for himself?

In last ten years of our existence in second homes segment we have realized more than 10000 dreams of buying second home. The customer look for developers reliability and his past record, basic infrastructure available like approach roads, water, electricity , entertain and recreationfacilities like Clubhouse, swimming pool, resort. There is a good demand for theme bases second homes project. We have got very good response theme base projects developed by us. Few of them are Mango Village (village house with mango trees), Nirvana Farms (Community Farming), Wellness City (based on wellness theme), ResoVilla (villa project built with luxury resort).

What are the rules/due diligences that a second home buyer should look for, while going for one? People should check following before buying second homes.


A. Type of land on which the project is being developers. NA / Agri / Green.
B. Title of property.
C. Approvals & permissions. NA / layout sanctions by authority / construction approval.
D. Infrastructure at site (approach road / water/ power)
E. Developers reputation and past record.
F. Recreation Facilities.
G. Proximity to market, medical facilities.
H. Investment prospect of destination.

Do second homes destinations have the future potential to become first home destinations?

The cities are expanding vertically and horizontally. But with city homes becoming unaffordable day by day the horizontal growth is much faster and all s second homes destinations will eventually become first homes destinations. Talegaon is a classic example of this. We started promoting Talegaon as best second home destination and today it is the first home destinations with large developers developing township projects there. This has happened due to close proximityto Pune, Hinjewadi and Chakan which is fast becoming automobile hub of India. The real estateprices in Talegaon have increase by more than 7 to 10 times in last 5 to 7 years. Destinations like Shahapur, Murbad, Karjat and Alibaug will soon become first home destination and will give high returns on investments.

Gold Mine - A Project with Multiple Dimensions

Goldmine : A project with multiple dimensions

                    at Pargoan Khandala  – The Destination

Truly a treasure of trust & investment prized possession in the serene climate of Khandala. Amidst a green canopy of land a sophisticated living space.

Gold mine is close to nature, closer to connectivity, closest to your budget.

Flourishing prime destination, pollution free zone, encircled by beautiful mountain ranges & water body.With extraordinary facilities like, Decorative entrance gate for the project, separate transformer for Power supply, Security cabin with 24 hours security, Classic clubhouse and much more. Spread over 7.5 acres, touching Pune – Banglore highway. Perfect for, an idyllic lifestyle. Owing a plot here will be decision of today and location of future. Developed as best project for plot layout.

•       Project with all modern amenities

•       Affordable Pricing, Plot starts from Rs.7.49 lacs per Guntha

•       Flexible payment plans with installments facilities

•       Best Investment Opportunity

Project by “Disha Direct” the brand stands for trust and reliability with 10,000 happy customers. We offer prosperous investments for a better future.

Legally approved plots, Lucrative Investment, Excellent facilities & Amenities, Expert developer – all this at one go.

So make this property your asset and invest in Goldmine…!!!

"Lonavala" Extremely Popular Weekend Getaways Amongst Mumbaikar's...!!!

“I felt my lungs inflate with the onrush of scenery—air, mountains, trees.

People, I thought, "This is what it is to be happy, and this is what you experience in Purple Seasons!!

Lonavala , extremely popular weekend getaways amongst Mumbaikars and others .This hill station is famous for scenic beauty, green hills, deep valleys, several lakes, historic forts and ancient caves. During the rainy season, the entire area becomes lush green with myriads of glistening waterfalls. Clouds sweep down to kiss the dense mist which seems to envelop everything.

An inspiring countryside which makes you sit-back and admire the sheer glory gracing the 6 acres of expanse. And to own a second home is smart idea to rejuvenate youself in this, nature blessed place.

Purple Seasons Carved into 3 precincts viz., Spring, Summer, & Autumn. Purple Seasons with attractive interiors and modern amenities. Unbeatable experience of living in a second home bestowed with lavishness & grandeur. These splendid villas offer the latest in contemporary living and are ready to move in, 3 BHK, 3 BHK(Spacious), 5 BHK &7 BHK, fully furnished 79 villas with affluent amenities. Spacious restroom with premium bath fittings with enclosed glass shower area. High end sanitary wares with bath tub and Jacuzzi adds an extravagant touch. Architecturally distinct from its surroundings, Modern architectural clubhouse of 32,000 Sqft .Well endowed with amenities like Swimming pool for adult and kids , Separate Spa room for men and women, Jogging track, Kids play area , Trampoline - Pavilion area & approx. 1 acre landscaped garden .

Purple Seasons engages with pristine environment, design and functionality. Invigorating climate and adulating ambiance makes the villas cozy, comfortable and homely. What really make it exceptional is the peace and happiness feel within. Escape the city and enter a lush space, where nature is present in its entire splendor.

Incredible villas, developed on a huge plot with luxurious amenities, and much more. The whole difference between construction and creation is exactly this: that a thing constructed can only be loved after it is constructed; but a thing created is loved before it exists, and “Purple Seasons” is a creation, and not just construction.

Purple Season’s project is Exciting. Exquisite. Extraordinary !! 

Alibaug - A Leading Weekend Destination for Mumbaikars!!!

Alibaug has always been a leading weekend destination for Mumbaikars. It’s proximity to the city makes it very accessible for South Mumbai and for this reason, since the late nineties, Alibaug has seen tremendous growth in the real estate sector with several good developers working here. Apart its proximity to Mumbai, many other factors make Alibaug an attractive second home destination. Not least among these are the availability of a seashore and the possibility of unwinding in low-density housing in natural environs, which is otherwise not possible within Mumbai. Players in the real estate industry working in Alibaug say that with theme villas, serviced apartments, golfing tracks, gated communities and marinas complete with a Mumbai-Alibaug sealink — Alibaug is soon going to become the lifestyle destination to watch out for.

Amongst the long list of Mumbai’s who’s who, Mukesh Ambani, Gautam Singhania, Yash Birla, Anand Jain, Haresh Goenka, the Ruias and the Mittals have also made Alibaug a part of their holiday calendar.

Meanwhile, at a slower pace though, work on the 12-lane Virar-Alibaug corridor has begun after the Mumbai Metropolitan Region Development Authority (MMRDA) completed the acquisition of the required land for this ambitious project. Once completed, this would mean that people heading to Alibaug from Virar can cover 140km in less than 75 minutes.

This announcement from MMRDA last year has already seen a rise in the current rates in Alibaug properties with second home buyers showing keen interest in investing here, which is considered as one of the traditional weekend getaway destinations amongst the residents of Mumbai.

Taking the ground zero realities, it is perhaps safe to conclude that Alibaug has arrived as a second home destination.

Why Invest in Alibaug:

Alibaug is an idyllic town on the Konkan region, about 110 kms south of Mumbai. Spread over a small strip on the Arabian Sea, on the southern side of Mumbai, Alibaug is a destination well known for its beautiful beaches, and a lazy easy-going life reminiscent to that of Goa. The Kolaba, Akshi, Kihim, and Kashid are some of the popular beaches in Alibaug. Apart from these beaches, Alibaug attracts a lot of tourists to the famous Tower of St. Barbara, its historical forts, ancient churches, and synagogues.

Every weekend, Alibaug sees a huge floating population, mostly from Mumbai, who takes a half-hour ferry ride to enjoy its pristine beaches. Owing to this influx of tourists, and reasonably moderate property rates Alibaug today is seen as a hotspot to own a holiday home.

In the past couple of years, Alibaug has also witnessed a lot of economic and commercial activity, including the emergence of large SEZ projects, thus, making it an attractive investment destination, given its high rental returns. While for thousands it remains as a popular tourist destination, for many others is has become their primary residential zone.

Alibaug Real Estate Market:

If compared to neighboring Mumbai, Alibaug real estate market is still moderate and within the reach of an average holiday home buyer. In the last couple of years it has seen a great amount of activity in the second home segment primarily with plotted residential developments including villas and bungalows.

While, villas in Alibaug bordering the sea-line and the highway are mostly in demand, many developers offering serviced studios, 2/3 BHK apartments in Alibaug are also equally appealing to the budget holiday home buyer.

Alibaug beach-side properties invite huge premium compared to hillside plots. Plots in Alibaug which are on the beach are 4-6 times expensive than the hilly areas.

Property Rates in Alibaug:

Property prices in Alibaug have more than doubled over the last four years – much of this growth is attributed to buyers looking for second homes and holiday homes in Alibaug.

The land prices in Alibaug vary across the region. Vicinity to the sea and the highway plots are in the prime category, with prices to match. A plotted property with a sea view can easily exceed a ticket size of Rs. 5-6 crore/acre, while agricultural properties in the hinterland would be priced more modestly at Rs. 30-40 lakh/acre. Hillside plots in Alibaug are available for around Rs 5 crore per acre.

Apartments meanwhile are priced between Rs 20 to 30 lakhs for an 1BHK unit, Rs 34 to 36 for 2BHK units and anything above Rs 38 lakhs for 3BHK apartments. However the pricing may differ by a couple of lakhs depending on their proximity to the coastline and the common amenities/ facilities offered by the developers. There are also many plotted schemes offered by developers, with sizes varying from 1000 to 5000 square feet. The prices for such plots range from Rs. 1000 to 3500 per square feet, depending on the view, access roads, infrastructure, etc.

Lonalava has a lot to offer a holiday home buyer!

Lonalava has a lot to offer a holiday home buyer both in terms of individual pleasure and rental!

Unlike other upcoming holiday home destinations in the vicinity of Mumbai and Pune, Lonavala has always been considered as one of the best holiday home destinations to invest. Why we recommend Lonavala to our readers is because of the fact that this picturesque hill station is located in the Sahyadri range and is only 2 and half hour’s drive from Mumbai has everything you can ask for when you are on a vacation. It is at a distance of just 96 km from Mumbai and just 64 km from Pune, making it easily motorable and accessible from both these cities. Lonavala also has a major railway station on the Mumbai-Pune line and hence, can be easily accessed by taking a train too.

The Lonavala property market is booming due to several reasons, the foremost reason being the hill station’s proximity to Pune and Mumbai. The hill station sees a great flow of tourist traffic throughout the year which has led to considerable development of the real estate market with considerable demand for holiday homes, private bungalows, villas and apartments.

Why You should Seriously Consider Buying a Holiday Home in Lonavala:

So, imagine owning a holiday home in this hill station! You can take a trip to this weekend getaway, with minimal expense and without the headache of having to make any hotel booking.

Plus, if you’re a holiday home owner, has the thought crossed your mind that the hundreds of visitors who come to Lonavala can be your prospective customers? And that’s not all! You can get your holiday home to pay your monthly home loan EMI too! In a nutshell, owning your own holiday home in Lonavala gives you freedom as well as extra income. Wondering how? Read on…

Due to the proximity of Lonavala to cities like Pune and Mumbai, there is a booming rental property market in Lonavala, with many people looking for rental homes to come and spend holidays here instead of staying in a hotel. Today Lonavala villas or bungalows as well as 1BHK to 3BHK apartments are commonly available for short-term rent for tourists who come to spend their weekend here.

While, on one hand after the initial investment of buying and furnishing your property, you and your family can enjoy breaks all the year round, on the other hand when you are not staying in your house, you can let guests come and stay. Since Lonavala witness huge number of visitors the year around, getting guests is not difficult at all.

Today some of the best developers/builders dealing in holiday homes in Lonavala are designing properties which are contemporary, relaxing and replete with cushy comforts, allowing you to provide your guests the opportunity to rejuvenate their senses in a serene, green environment.

In the current scenario, the time is right for genuine buyers to acquire a second home in Lonavala because there is a wide choice of properties to choose from, depending on one’s budget. Moreover, there is a booming demand for holiday homes in Lonavala owing to the fact that it makes for a viable economic investment for the buyer as well as the developer.

Buyers who have bought holiday homes in Lonavala have seen handsome returns on their investment by letting out their properties to guests. The prices of properties are pretty competitive compared to other hill stations in the country due to low construction costs, easy availability of labour and construction material. Plus in many other hill stations in India, there are many restrictions for outsiders buying property, unlike in Lonavala where the restrictions are not many. Today there are several bungalows on rent in Lonavala which are being rented by guests for holidaying here.

Palazzo – Row Houses by Disha Direct in Alibaug

Alibaug, a coastal town surrounded by greenery and home to a couple of pristine beaches, is located in Raigad District in the Konkan region of Maharashtra. It is well connected with Mumbai by road via the Mumbai-Goa highway and the nearest railway station is Pen which is just 28 kilometers from here. To reach Alibaug by the sea route one can also avail catamaran/ ferry services from Gateway of India for Mumbai to Mandwa jetty.

Owing to its vicinity to the financial capital of India, Mumbai, Alibaug is today considered as a global lifestyle destination. Referred to as ‘Goa’ of Maharashtra, it is the most sought after destination of property buyers from all over India who are looking ahead to live a better life away from the metropolitan clutter. Today, Alibaug is one of the leading destinations for second home buyers. The area has seen a lot of good holiday home projects developed by several leading names in Western India.

One such name is Disha Direct Marketing Services Pvt. Ltd. which is a leading real estate marketing organization and pioneer of second home concept. After the successful launch and completion of its neighboring Bay Vista development, the company is currently marketing its latest offering – Palazzo, a development of 10 elegantly designed row houses inspired by British architecture.

Thoughtfully designed to resemble the 13 aesthetic colonies ever designed by renowned British architects, the Palazzo residences are being marketed as the fourteenth in the royal lineage. The elegance of colonial architecture has been recreated creatively with an authentic Indian touch and unparalleled architectural features.

Equipped with luxurious amenities, two separate balconies, private garden and a parking space these ground plus two storied row houses are like vertical studios presenting a panoramic view of Alibaug’s coconut palm dotted skyline. Residents of Palazzo can avail the facilities of Club House, Swimming Pool, Restaurant, Gymnasium and Game Plaza provided at Bay Vista.

Specifications:

• Door and window frames: dark wood color stone
• Flooring:

            - Vitrified tiling or equivalent in all rooms

            - Wooden flooring in two bedrooms

• Hardscape materials: Colored pavers or stone slabs
• Roof materials: RCC sloping roof as per design
• Walls: 9″ brick wall for external and 4.5″ for internal partitions
• Window or any other sit out spaces: Sand blasted granite or plain cuddapah

Amenities/ facilities:

• Swimming pool
• Club house
• 24 x 7 security
• Restaurant
• Gymnasium
• Game Plaza

Sizes and Pricing:

Only a couple of row houses is available for sale now. The sizes of the units and their pricing are:

Type of Unit	Plot Area (in square feet)	Built Up Area (in square feet)	Price
Type A	963	1712	59.9 Lacs
Type B	1049	1666	58.3 Lacs
* Built up area = (100% salable + 1/3rd of Open Area)

Contact:

For more information one can contact Disha Direct’s sales team at +91-9987684725, +91-9987684723 or email them at enquiry@dishadirect.in 

Cidade Vida – Goa Themed Apartments from Disha Direct in Alibaug

Disha Direct, the pioneers in the second home real estate market of India, has recently launched a premium Goan theme residential project at Alibaug, near Mumbai, named Cidade Vida, offering 231 Portugal style one, two, and three BHK apartments of sizes ranging from 550 square feet to 1,500 square feet.

Launched in January this year, the development is spread over a total area of 4.5 acres. In its first phase, the project will offer 9 buildings in stilt-plus-three stories format, which will also encompass boulevards, signage, town squares, sit-outs, flower pockets, lamp posts, markets, water’s edge, bikes and bicycles and every small detail of infrastructure development to give the feel of Goa.

LOCATION:

The Cidade Vida development is in the vicinity of some of the pristine beaches of Alibaug such as Akshi, Nagaon and Revdanda. There a several restaurants, cafes and shopping areas just a couple of minutes from the site.

AMENITIES/ FACILITIES:

Residents of Cidade Vida will be able to avail the common amenities/ facilities like entry to a luxurious club ho­use, Bela Vida, endowed with cottages and contemporary recreation facilities like indoor games; the swimming pool and garden, which recreate the magic of some of the most interesting tourist spots of Goa like Dona Paulo and Fort Adauda. Here is a list of the amenities/ common facilities residents can avail at Cidade Vida:

• Bikes & cycles on rent
• Hill garden
• Light house
• Market mela
• Moon decks
• Multi-cuisine restaurant
• Swimming pool
• Club house
• Conference room
• Indoor games
• Jogging track
• Spa and wellness center
• Amphitheater
• Basketball court
• Guest rooms
• Jumping lawns.

SIZES OF APARTMENTS AND PRICING:

Citade Vida’s launch rate starts at Rs 3,999 per square feet which means the price of the exclusive Goan apartments starts from Rs 19.9 lakh. Disha Direct currently has a special scheme for customers who can pay 20 percent of the cost at the time of booking and 80 percent at the time of possession.

Type of Unit	Built Up Area (in square feet)	Price (in Rs)
1 BHK	545	19.90 Lacs
1 BHK	630	23.00 Lacs
1 BHK	645	23.54 Lacs
1 BHK	675	24.64 Lacs
1 BHK	785	28.66 Lacs
1 BHK	820	29.93 Lacs
2 BHK	925	33.77 Lacs
2 BHK	980	35.77 Lacs
3 BHK	1565	57.13 Lacs

CONTACT:

For more information one can contact the sales team of Disha Direct at +91-9967604819, +91-9987684725 or email them at enquiry@dishadirect.in