Thursday, January 31, 2013

BREAK THE ROUTINE (BTR)


The past few years have seen a plethora of second home projects at various locations. If one were to look at each of these advertisements, you would see the same standard amenities; a club house, a swimming pool; a gymnasium.  There is very little variation to this standard fare offered in a project.
Recently, when we at Disha Direct were offered a new project for marketing, we visited the site and the location was so different, we decided that we will have the site developed in a manner that would offer customers something different. We wanted to ‘break the routine”.
Right from the name of the project, every aspect of the project was different. Here is a project that focuses on adventure. Adventure as a theme for a project was unique as it was the first time that the adventurous streak of a customer was sought to be addressed by providing various choices of adventure sports.

There is a dedicated Adventure Zone providing such sporting activities like Mountain Climbing, Rock climbing, Hiking camps with tents, River crossing, ATV biking and obstacle course.
For the water enthusiast we have provided the H2O Zone with activities like Water Zorbing, Hanging Bridge, Balancing Bridge, Aqua Activity and Water Sports to name a few.
We pay special attention to the needs of the kids with a Kid Zone providing facilities like Herbal Maze Garden, Edutainment Park, Fish Feeding, Bird Feeding and a general play area.
For the athletic streak in you we have provided with an Energy Zone with activities like Lawn Tennis, Basketball Court, Bicycle Track, Sports Pavilion and a Jogging Track.
And for a relaxing time out there for the nature lovers we have the Leisure Zone with facilities like Bonfire Camps, River walk, Fishing and a Sunset Point Gazebo.
These recreation zones are spread over a sprawling area of 8 acres. It has been our endeavour to offer you, the customer, a refreshing and invigorating experience when you are at your dream second home. Spread over an expanse of 50 acres, you are surrounded with scenic views of the Malshej Mountain Range; a beautiful rivulet gurgling along the periphery and a serene atmosphere to de-stress and unwind. It is a destination that breaks the routine and a place you would look forward to going, over and over again, a vacation you would like to take every week end. 

Monday, January 28, 2013

ALIBAUG.. THE CITY OF SUN, SAND AND GROWTH..

At Disha it’s our constant endeavour to identify future destinations of growth. In the past, we have identified many such destinations and locations like Talegaon, Wada, Murbad, Shahapur, Karjat etc which are showing exponential growth in last few years. These locations have become sought after destinations for  second homes and land investments and few destinations like Talegaon, Karjat and Shahapur  have emerged as first home destinations giving multifold returns to buyers and investors who have invested in these locations few years back.


Alibaug Properties


Alibaug, a small coastal town on Mumbai Goa highway is one such location where we see tremendous potential for future development and growth. A comfortable  2 hours drive       (90 kms) passing through lush green forests and mesmerizing scenic views along the way. You can reach Alibaug via water transport from the Gateway of India. The catamaran service is available throughout the day which takes 45 minutes to reach Mandwa jetty at Alibaug . If you take a speed boat it takes around 15 to 20 minutes to reach Mandwa. With 11 beautiful beaches between  Mandwa and Murud , Alibaug is known as mini Goa of Maharashtra. Few of the famous beaches are Mandwa, Kihim, Nagaon, Akshi and Murud where water sports facilities are available.  It’s also famous for historical monuments, forts and temples. No wonder Alibaug has become major tourist attraction and favourite holiday destination for Mumbailars. Due to proximity to Mumbai via road and water Alibaug is preferred destination for filmstars, industrialists and celebrities and known as land of sun, sand and peace.
But now this small town is emerging as a future growth centre. Many infrastructure projects are in process to transform this small town to a major investment hub. Work for a  4 lanes Mumbai Goa highway has started and is scheduled to be completed by 2014. This will reduce travel time from Mumbai to Alibaug substantially. The proposed Shivdi – Nhavasheva link road will further reduce travel time between these two places. Two big ports are being developed at Dighi and Rewas giving major economic boost to this region. A dedicated rail freight corridor is being planned between Delhi and Rewas. Technical feasibility is being done for non-stop 80 kms multimodal corridor from Virar to Alibaug. All weather  car carrier boats will soon start ferrying from Gateway to Mandwa.
All these developments would help Alibaug to emerge as next growth centre and investment destination near Mumbai. In last few years many developers and industrial houses have bought large parcels of lands in Alibaug region to develop integrated townships. Healthcare and Educational institutes, leisure industry are also looking at Alibaug for their next plan of expansion.
We have done research on these developments and understood the potential of Alibaug. Keeping our tradition of identifying future destinations, we have launched many projects in Alibaug in last 2 years. Bay Vista, Bay Woods, Bay Blue and Pallazo. All these project received very good response and customers have got good appreciation in these projects. We will be launching one of our most ambitious project, Cidade Vida at Alibaug. It will be the fist Township in Alibaug spread over 30 acres and it is based on Goan architecture and  culture where we intend to develop a small Goan village with all features and flavours of Goa. Cidade Vida will change the real estate scenario of Alibaug. We are launching few more projects from budget apartment to luxury appartments and villas in near future and all these projects are targeted at different customers and investor segments.
Welcome to Alibaug.. The City of Future..


Wednesday, December 22, 2010

India is the top place to invest right now in Real Estate- Disha Direct

The level of macro-economic growth that is occurring in India compared to other parts of the world is a positive factor for the rating - Standard and Poor’s as reported in the newspaper Hindu Business Line on 27 May 2010. The report further says, the increasing foreign direct investment into the country speaks of the faith that investors have in the Indian story. Although the economic growth looks fragile in other countries and regions of the world, India is not likely to suffer any major contagion .

India is the largest Democracy in the world, politically stable, a country on the high growth path looking at an annual growth rate in excess of 8% presently. The Government has committed in excess of USD 1 trillion to focus on rapid development of infrastructure to sustain the GDP growth and take it beyond 10% p.a. It is blessed with natural resources and a population of 1.2 billion of which more than 60% of its citizens are in the productive age of 15 to 40. This demographic statistic makes it a powerhouse of talented work force which can drive and sustain growth.

To add to it this huge population has one of the highest saving rates in the world and is a consuming population which has insulated the country from Global recession or economic disturbances in other countries. The economic progress made by the country has created one of the biggest Middle Class societies in the world which is driving demand for products and sustaining the growth.

A huge English speaking population, tight labour laws, a decent legal system, implementation of corporate governance and well established financial system and mature capital , money and forex markets have attracted the attention of the giants of the world who are looking forward to participate and benefit from India’s growth story. Foreign direct investment (FDI) flows have been quite robust in the last two years despite the general decline in global capital flows. India received FDI equity inflows of $25.8 billion in 2009-10, said Pranab Mukherjee, Finance Minister at the seventh annual India Investment Forum

With this background, I would like to comment on why Indian Real Estate is the best investment option today. It is apparent that India has become a hot destination for investment in its capital markets, business investments and investment in real estate by Non Resident Indians and Persons of Indian Origin who too want a piece of the action. Having said this there are some quarters where there is fear that the markets in India are heating up and valuations of capital markets and real estate may be stretched. Contrary to these beliefs is the fact that there is still a huge demand and supply gap in the Indian Real Estate whereby the immediate demand for housing in the country is around 30 million units and supply is led than half a million housing units. This demand will ensure a buoyant market and sustainable increase in prices of real estate in the times to come. Secondly the infrastructure development around the country has seen industrial development and services industry spread across the country which has seen the emergence of the so called Tier I and Tier II cities across the country which hold the promise for growth of investments in real estate. If one can look beyond the popular metro cities of India, you will find great value in Real Estate from the investment point of view in emerging cities and future metros.  This does not mean that the metro cities of India like Mumbai, Delhi, Bangalore etc. are overvalued. These will continue to remain popular real estate investment destinations, its just that the emergence of options beyond the metros increases the variety on offer.    

We can conclude that given the macro economic indicators and Government initiative which are in the right direction, the growth story of India is sustainable in the long run and Indian Real Estate could be an ideal investment option to balance ones portfolio



Disha Direct Marketing Services Pvt. Ltd 
6th Floor, Aspi Mansion, Ramwadi,Off Gokhale Road, Naupada, Thane (W) 400 602.
Tel:+91-22-2539 3837
(M): 
+91-9987782022
Fax:
 +91-22-2541 3975

Saturday, December 18, 2010

Reso’Villa – The Best Second Home in Making by Disha Direct

‘If you choose to live close to nature, this is the closest you will ever get’ promises Reso’Villa, proclaimed as the best second home in making.

Disha Direct, the pioneers of the second homes trend, understands that weekend homes are nothing without nature. Better still, it has to be at a location that today’s discerning buyers spend less time travelling to and epitomize tranquility. “7 years of real estate expertise & over 6000 happy customers have imbibed in us the quality of innovating and inspiring lifestyle through abodes that touch life. So with this rich experience, we proudly claim to be in the process of creating a magnum opus that will undoubtedly please your dreams and charm you forever” says Santosh Naik, the MD of Disha Direct Marketing Services Pvt. Ltd. while talking about Reso’Villa.

Far away from the bustling city of Mumbai, on the Ahmedabad Highway, Reso’Villa unfolds. Serene and unobstructed a peaceful road from Manor Telephone exchange leads you to Reso’Villa, 82 acres of splendid expanse. Beautiful tree lined driveway along with the ornamental plants that line the divider generate a welcoming feel.

Charming hills, lush green forests, lakes and ponds, river, developed infrastructure, peaceful surroundings collectively make Reso’Villa a perfect setting for second home project. Thoughtfully named as Reso’Villa, it characterizes a lavish home in harmony with the surrounding nature as well as the leisure resort in vicinity.  Reso’Villa is being designed to complement the exuberant greens outside yet provide a plush & homely feeling inside. The cottage look with sloping roof & glazing reflects greenery in to the interiors. Designed with an artistic approach, the outer profile of this house is very bright and full of life as it is within. Modern architecture with contemporary material adds to the innovation, excluding sharp and heavy elements keeping the design simple yet classic.

The 40,000 sq. ft. ready resort in Reso’Villa is a magnificent structure with lawns and landscaped gardens to surround. It offers a beautiful view of lake & jogging track. The Resort houses a swimming pool, rooms, tents, spa, conference room, gymnasium, indoor and outdoor games, multi-cuisine restaurant, coffee shop and more. Truly interesting facilities like fishing, boating, trekking add a dash of adventure & excitement to Reso’Villa. In all, Reso’Villa has the perfect mix to be referred as the best second home in making!


Disha Direct Marketing Services Pvt.Ltd.  is a leading real estate marketing organization and pioneers of the concept of 2nd Homes.  It offers services across the entire spectrum of real estate - be it residential properties in cities and towns, 2nd homes away from the city, plots of developed land, commercial properties, expansive acres of land or some rare charismatic homes and investment opportunities. Well-equipped with a team of over 300 professionals, 10 domestic offices, 2 International Offices in New York & Dubai, 1 Real Estate Expert Advisory, 23 completed projects, 20 ongoing projects, 9 upcoming projects and 6000 happy customers; Disha Direct is not just a conglomerate but a philosophy etched in the minds 



Disha Direct Marketing Services Pvt. Ltd 
6th Floor, Aspi Mansion, Ramwadi,Off Gokhale Road, Naupada, Thane (W) 400 602.
Tel:+91-22-2539 3837
(M): 
+91-9987782022
Fax:
 +91-22-2541 3975

Thursday, November 11, 2010

Disha Direct launches UAE operations

DUBAI — India’s real estate services provider Disha Direct Marketing Services launches its UAE operations and aims to facilitate property investment in India.

The company, which launched its global venture Buy Indian Properties in Dubai, is its second overseas office after New York. Disha Direct is a Mumbai-based real estate marketing company with 23 completed projects and 20 ongoing projects in India.
“The property market in India is considered as one of the strongest property sectors in the world, offering reliable and highly lucrative investment opportunities” Santosh Naik, Managing Director of the company said.
Since its launch in 2003, Disha Direct as a firm stirs dynamism well-reflected in the wide spectrum of real estate services it offers ranging from residential properties in cities, second homes away from the city, budget homes within city limits, developed plots, commercial properties or expansive acres of land.
“We believe it is an opportune time for us to be here [in the UAE], owing to the vast populace of Indian nationals living here,” Naik said, adding: “With this initiative, Disha Direct has turned yet another leaf in its interesting journey which has seen its organisation grow and spread geographically.”
Buy Indian Properties will present properties ranging from Dh23,000 onwards by representing a host of names in Indian real estate and offer its services to UAE customers free of cost.  The products on offer under Buy Indian Properties will be a variety of leisure properties, weekend homes, plots of land at exotic locations popularly called second homes in India and residential properties in Tier I and Tier II cities across India.
Buy Indian Properties will also offer investment advisory to guide those interested in making real estate part of their investment portfolio, legal and tax advice on property investments in India and ‘Greenarth Leisure’ a chain of Resorts specially set in the most scenic locations.
There will be a 365 days exhibition of properties at the company’s Dubai office, where there are dedicated display spaces to help buyers and investors get a look and feel and don’t have to wait for exhibitions to come up to make a choice.

Tuesday, November 9, 2010

Three New Disha Direct My Store outlets launched


Three new 'Disha Direct My Store' outlets launched

Disha Direct recently widened its reach with three new outlets of 'Disha Direct My Store' in Kandivali, Vashi and Bhayander on October 17, 2010. With a strong portfolio of real estate services and 6000 happy customers, Disha Direct is all geared up to reach out to people and comprehend their ideology of 'dream home'.

The first 'Disha Direct My Store' was launched at Eternity Mall, Teen Haath Naka, Thane. A new-fangled retail concept, 'Disha Direct My Store' soon came to be recognized as a one-stop shop for Investments, Properties and Lifestyle (IPL). It fulfils the needs related to investments in property, owning properties and enriching lifestyle. 

The wish to invest or own a legitimate property at a choice destination, at a value for money price within one's budget can be fulfilled at My Store. As regards lifestyle, Disha Direct offers Greenarth Leisure, a chain of theme resorts across Maharashtra which forms an ideal combination of warm hospitality, contemporary recreation and pure nature.

 Disha Direct is well-aware of customer preferences. It claims to have something for every sector of populace, right from bungalows and villas, row houses, residential apartments, studio homes, budget homes and resort N.A. Plots. It has carved a niche for itself in the real estate industry by transforming unexplored destinations into success stories. 

 With land being the most lucrative form of investment in the present times, Disha Direct introduces 'My Plot @ My Price' at 'Disha Direct My Store' outlets bringing up an exciting opportunity for different income groups of people to invest and strike a 'Maha Deal'.

  The limited festive period offer facilitates plot buyers to get the best price for the plot of their interest and avail a discount ranging from Rs. 40,000 to 1 lakh, easy instalment facility and complimentary Insignia Privilege card worth Rs.6999 entitling them to discounts and splendid offers on 4000 brands across India and abroad. The 'Maha Deal' was unveiled on Dassera when plot owners were presented with a Gold Coin.

 The investments, properties and lifestyle are bound to gain a new superlative edge with these receptive outlets. With an objective to create a home for every dream, Disha Direct is poised to reach out to more and more people and realize their dreams with utmost sincerity and delight.

 Santosh Naik, MD of Disha Direct; "Growth is enriching. Three 'Disha Direct My Store' outlets are part of our expansion plans and they enable us to broaden our horizons and get closer to our customers. 'My Plot @ My Price' is a worthwhile opportunity for people to invest in properties at reasonable price and gain lucrative returns."