Saturday, June 15, 2013

Interview of Mr Santosh Naik, MD &CEO, Disha Direct on Growing Trend of Second Homes and Investment Potential of Second Homes.

Why people going in for a second home become a trend today?

Second Home segment is growing at more than 100 % per year though the real estate market is at stagnant stage in most of the cities. More and more people are buying second homes today and with our last ten years experiences in this segment we have found following reasons why people buy second homes. The topmost reason is the aspiration to buy second homes. Every Individual would like to own second home as this is the symbol of his or her success. The second reason is they would like to spend quality time with their family on weekend and vacations. Investment is one of the important reasons for buying second homes as second homes give good appreciation to buyers. Some people buy second homes to nurture their hobbies like gardening, farming, tracking etc. also people buy second homes as their retirement homes. In last few years many good developers have entered in second home segment and offering quality products at various price bands. These homes are affordable for today’s middle class buyers as the finance options are available to buy these homes. This is one of the major reasons for second homes growth. The second homes prices are very rational where people find value for money for their investment. With growing economy and rising income of Indian customers I see 3 digit growths in second homes market in next few years.

Which are the second home destinations that have shown the strongest demand?

There are two types do destinations for second homes. The first type of destinations are Khandala, Lonavala, Alibaug where people are buying second homes for last few decades. Here the pricing are in the range of 1 crore to 5 crore due to high land costs and only rich people could afford these homes. In last few years we have seen few emerging destinations like Talegaon, Wada, Manor, Murbad, Shahapur where the pricing of second homes are very reasonable. Weat Disha Direct recognized the potential of these destinations long back and developed name projects in these areas. The response at these locations from middle and upper middle class segment is tremendous. In next couple of years we see good demand at destinations like Pali, Roha and Alibaug on Mumbai - Goa highway and Kamshet on Mumbai Pune road.

What is the price bandwidth of these second homes, across various segments?

There are various options available for all types of second homes and across customer segments. NA plots are available in the price band of 2 to 10 lacs depending on size and locations, Apartments are in the price segment of 12 ton 40 lacs, bungalows between 40 to 80 lacs and luxury Villas at 2 to 10 crores. So there is second home available whatever customer's budget and requirement is. These prices depend on destination, location, size of the units, amenities provided and developer’s reputation.

Which are the most important and the most essential amenities that must be provided to any buyer who is looking to book a second home for himself?

In last ten years of our existence in second homes segment we have realized more than 10000 dreams of buying second home. The customer look for developers reliability and his past record, basic infrastructure available like approach roads, water, electricity , entertain and recreationfacilities like Clubhouse, swimming pool, resort. There is a good demand for theme bases second homes project. We have got very good response theme base projects developed by us. Few of them are Mango Village (village house with mango trees), Nirvana Farms (Community Farming), Wellness City (based on wellness theme), ResoVilla (villa project built with luxury resort).

What are the rules/due diligences that a second home buyer should look for, while going for one? People should check following before buying second homes.


A. Type of land on which the project is being developers. NA / Agri / Green.
B. Title of property.
C. Approvals & permissions. NA / layout sanctions by authority / construction approval.
D. Infrastructure at site (approach road / water/ power)
E. Developers reputation and past record.
F. Recreation Facilities.
G. Proximity to market, medical facilities.
H. Investment prospect of destination.

Do second homes destinations have the future potential to become first home destinations?

The cities are expanding vertically and horizontally. But with city homes becoming unaffordable day by day the horizontal growth is much faster and all s second homes destinations will eventually become first homes destinations. Talegaon is a classic example of this. We started promoting Talegaon as best second home destination and today it is the first home destinations with large developers developing township projects there. This has happened due to close proximityto Pune, Hinjewadi and Chakan which is fast becoming automobile hub of India. The real estateprices in Talegaon have increase by more than 7 to 10 times in last 5 to 7 years. Destinations like Shahapur, Murbad, Karjat and Alibaug will soon become first home destination and will give high returns on investments.




Saturday, June 8, 2013

Gold Mine - A Project with Multiple Dimensions

Goldmine : A project with multiple dimensions
                    at Pargoan Khandala  – The Destination


Truly a treasure of trust & investment prized possession in the serene climate of Khandala. Amidst a green canopy of land a sophisticated living space.

Gold mine is close to nature, closer to connectivity, closest to your budget.

Flourishing prime destination, pollution free zone, encircled by beautiful mountain ranges & water body.With extraordinary facilities like, Decorative entrance gate for the project, separate transformer for Power supply, Security cabin with 24 hours security, Classic clubhouse and much more. Spread over 7.5 acres, touching Pune – Banglore highway. Perfect for, an idyllic lifestyle. Owing a plot here will be decision of today and location of future. Developed as best project for plot layout.

       Project with all modern amenities
       Affordable Pricing, Plot starts from Rs.7.49 lacs per Guntha
       Flexible payment plans with installments facilities
       Best Investment Opportunity



Project by “Disha Direct” the brand stands for trust and reliability with 10,000 happy customers. We offer prosperous investments for a better future.

Legally approved plots, Lucrative Investment, Excellent facilities & Amenities, Expert developer – all this at one go.

So make this property your asset and invest in Goldmine…!!!